Marketing Specialist (M/F) 100%

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  • Vollzeit
  • Zug
  • 30. Juni 2019

Webseite Katara Hospitality Switzerland AG / The Bürgenstock Selection

Katara Hospitality / The Bürgenstock Selection is Switzerland’s largest deluxe hotel group, owning and operating Hotels and Residences with a combined total of 678 rooms and 67 residence suites.

Following their complete renovation, the Bürgenstock Resort Lake Lucerne, the Hotel Schweizerhof Bern & THE SPA, and the Royal Savoy Hotel & Spa Lausanne dazzle guests from all over the world with their elegant, contemporary design, while remaining completely true to the timeless Swiss traditions of hospitality, service and discretion.

To join our corporate office in Zug, we are seeking a dynamic, passionate, organized:


Marketing Specialist (M/F) 100%

The candidate will report to the Brand and Marketing Manager to support on the Bürgenstock Selection overall Marketing strategy. This position brings along a strong digital knowledge to foster the digital footprint of the group and strengthen The Bürgenstock Selection brand.

As Marketing Specialist, you will be responsible for successful day-to-day management and monitoring of The Bürgenstock Selection brand activities.

Daily tasks:

Manage and ensure consistency with brand standards

Coordinate monthly newsletters

Act as support to the Marketing Manager and Director of Sales and Marketing

Work with, coordinate and manage the relationship with internal and external service providers

Maintain and populate image library


Digital / Project related tasks:

Assist in the execution of digital marketing strategy

Support on growing the company’s presence through the different social media platforms

Support on set-up and management of social media campaigns

Work with PR team to land influencer campaign, maintain relationship with bloggers for Selection brand

Analyse the long-term needs of the company’s social media strategy and outline any necessary changes to the digital marketing plan

Own the content marketing calendar

Work closely with the hotels to align editorial planning and content publishing



Strong communication and interpersonal skills, ability to work proactively and is self-motivated

Passion for the luxury hospitality business and extremely detail oriented

Must be team focused and partner with various departments


Professional requirements:

Bachelor’s degree or equivalent in communications, marketing or hospitality management

A minimum of 3 year of work experience in hospitality marketing or luxury brand marketing plus experience in a corporate office

Advanced proficiency in Microsoft Excel, Word, and PPT

Graphic design skills in Adobe Photoshop, InDesign, and Illustrator
In-depth knowledge and understanding of social media platforms, including but not limited to Facebook, YouTube, Instagram, etc.



German and English is a must, French is a plus

Interested in this opportunity? Kindly send us your full application with motivation letter and photo to



Maximale Dateigröße: 128 MB.
Maximale Dateigröße: 128 MB.
Maximale Dateigröße: 128 MB.
Maximale Dateigröße: 128 MB.